It is the Sunday after Thanksgiving, and it is likely that you are enjoying some leftovers as we get into the holiday season. Today happens to be the middle of the frantic post-Thanksgiving shopping. Don’t believe me? Well, many stores extended their Black Friday sales until Saturday, while other stores extended their Cyber Monday deals until Wednesday (even some beginning today).
Now, I’m not a shopper, to say the least. I would rather treat shopping like a race rather than an excursion. I will admit that Black Friday shopping had an alluring appeal with the excitement of getting that amazing deal and the camaraderie of being one amongst thousands of people crazy enough to stay up all night just to shop. Over the last few years, that appeal has faded, and now I am disappointed (and a little angry, even) with the monster that Black Friday has become. Here are my reasons below for not liking Black Friday shopping, along with ways that I still made my Christmas shopping a successful experience.
1)It’s all about stuff.
Being an American, I can almost absolutely guarantee that I am more materialistic than 50% of the world, at least. Christmas has been commercialized, and the special day designated to buying gifts is close to gaining equal standing in importance and preparation as the day in which you give said gifts. And what frustrates me even more are the commercials that say “it’s not about the gifts, it’s about the memories/moments shared with the ones you love”. Lies. If it was about the moments and memories, you wouldn’t need the recordable book / diamond necklace / new car / turtle neck sweater / _____________ (fill in the blank). You could record a video / make a necklace / NOT BUY A CAR / make a sweater or scarf / make or do something that doesn’t require buying a product. And I’m not saying this like I’m immune to the emotional strings that businesses pull. There are times where I feel like __________ will be the best gift ever and will mean so much to me or will make my life so much easier. One the other side, I love giving gifts. It is not because I want the person to appreciate me or to think highly of me (well ok, most of the time it’s not that), I just genuinely like giving. It’s fun to give something to a loved one that you know s/he will be excited about.
So how do you balance the desire to want to give gifts while fighting the need to make it all about stuff? For me, I did two things that helped give me perspective. First, I created a 25 days of Christmas calendar to do with my family, geared mainly towards Ladybug, filled with activities that are free or very cheap that we do together. We videotape or take pictures of the activity for each day as a reminder that the holiday season is not about shopping. Second, we designated the same amount of money that we will spend on one family member’s gifts in our Christmas budget (more on that below) for charity. There are people who will struggle to eat and survive, and this very small contribution helps me to keep things in perspective.
2) Mega-huge flat screen TV for only $1,000,000!
Ok, so that is not exactly a deal. But the items that goes on sale might as well be $1,000,000 because I can’t afford to spend that kind of money on anyone, including myself. Having said that, do you know how tempting it is to try and convince yourself that you can afford a big ticket item that on any other day you would not even look at or consider? I don’t know if that is part of the ploy to start the sales super early in the morning (which, if you think about it, would make a lot of sense), but the big signs and flashing lights can rope in even the greatest pincher of pennies. Couple that with the above mentioned desire to want to give people great gifts and you have a disastrous situation on your hands that can lead to the slaughter of your bank account or the lingering sense of guilt for not being able to buy your loved ones that new hot item that you know s/he will love. For people who can afford to do that, kudos to getting great deals on those great gifts. For those of us, pointing at myself here, who can’t afford those awesome gifts, what do you do?
The answer to this one is a tough pill to swallow. You create a Christmas budget, and you stick to it. No matter what. No one likes to admit that they can’t afford to give “great” (read as “expensive”) gifts, but this is again where the above mentioned perspective comes into play. It’s not about the gifts. You can’t just say that, you have to own it and make choices based on that statement. Creating a budget is one of those choices. Ninja and I sat down and looked at what we could afford, and designated the same amount of money for each family member (including the amount we will give to charity). From there, I went shopping knowing that I only had $___ for each person. That meant that I either had to get creative in my ideas or limit myself to only getting one, maybe two, of the gifts that I knew each person wanted. I gotta tell you, it is tough to do, and I spent a lot of time pricing things out before purchasing. But that inspired me all the more to keep the perspective, find creative ways to be more meaningful with the gifts (including handmade crafts and such), and to remember that none of my loved ones would want me to be dirt broke just to give them Christmas presents.
3) That Good ol’ Holiday Cheer!
I worked as a server in a restaurant that was either in a mall or next door to a shopping center for three Black Fridays. Holiday cheer is a rare thing to see in the midst of the Black Friday chaos. When a mall is so packed that there are “flows of traffic” down the main corridor and you can’t get to that one store without feeling like you have to fight upstream like a salmon in a river and that one lady with the 17 bags nearly knocks you over and there are at least 6 pitifully crying children within earshot begging to eat or go home, not to mention the stampede when the doors open at 3am, it is surprising that people still participate in this year in and year out! Otherwise civil, decent people can become juvenile, aggressive bullies for the sake of getting the last “doorbuster” item or this year’s “top toy”. It’s insanity!
I’m going to be honest here, there is very little you can do. If you want to engage in Black Friday, you need to be prepared. Be prepared that someone (and likely more than one) will be rude or nasty to you. Be prepared to have a have a happy attitude. Maybe you can spread holiday cheer to someone else and start a chain effect? And maybe you won’t, but the more important thing here is to check your attitude and be mindful of how you and those with you are behaving. And please, as one who has experienced this firsthand, do your very best to be polite and kind to the retailers. More than likely they do not want to be working on Black Friday and have a lot on their plates, so be appreciative of the hard work that they do so that you can do your shopping. It is a stressful day for all, and if the perspective of why we are shopping stays in focus, then the general snarkiness and rudeness won’t lessen your Black Friday experience.
4) Did I mention the crazy people?
When I worked as a server in a restaurant, I had one lady at Black Friday insist to me that her order was incorrect. I apologized (primarily in the hopes of still getting a tip, as oftentimes tips are neglected or forgotten with all the other money spent on Black Friday) and asked what was wrong so that I could get it corrected quickly. She repeated her order in a stern, I’m-talking-to-a-small-child-rather-than-a-grown-woman tone, exactly what was before her on the table. Trying to hide my confusion and to specifically resolve the issue, I asked her very politely to point out the part that was incorrect in what she received. Infuriated that I was even implying that I didn’t know what was wrong, she crossed her arms and insisted on speaking with someone of “adequate intelligence” since I am unable top comprehend the problem. I apologized for the misunderstanding, went to get a manager, who then spent 20 minutes trying to figure out what was wrong with her order and eventually gave her the meal for free and she left in a fit. A few days later, the woman returned in a very humble and approachable demeanor, apologizing for her behavior. Apparently, she thought she was in a different restaurant in the mall and, having always ordered the same thing at the other location, knew that it was incorrect because it didn’t look the same as what she remembered it to be from the many times she had eaten before at the other restaurant.
Although that story is cute as it demonstrates how people can be dazed and confused on Black Friday, there is a sidenote that needs to be made regarding safety. It is very easy to get lost (or worse, lose a child) in the crowds, and Black Friday is prime season for thefts, on top of some people at Black Friday are just plain dazed, confused, or crazy. So just make sure that you are safe, know where everyone in your group is, know where your purse/wallet is, and just be generally aware of your surroundings.
Another rule of thumb is to choose wisely as to when and where to shop. I decided to go to Target as they were having their sale Friday and Saturday and the same deals were online. I went into the store at 8:30am Saturday with Ladybug and it was about as crowded as any other Saturday morning, which means there were about 20 customers in the store. There were plenty of great deals, I could get assistance easily, and the employees were very friendly (and thankful that they survived the chaos of the day before). Plus, whatever wasn’t in stock at my Target was available online, with lots of items qualifying for free shipping, and I was able to finish my shopping in the comfort of my home.
5) Black Friday starts 10pm Thursday?
Of all my reasons for not liking Black Friday, this one is my biggest. I remember as a kid when my parents woke up at 5am in order to get to the stores opening at 6am. All stores opened at the same time. When I was in high school, they started to move the time back to 5am, and slowly but surely it crept it’s way back further and further into the night. Now, there are stores that open on Thursday. How is that considered to still be Black Friday shopping? When did it become necessary for Black Friday shopping to interrupt the Thanksgiving holiday?
What frustrates me the most is that employees are essentially forced to work on Thanksgiving. If the sale begins at 10pm, then employees need to arrive at least an hour prior to opening, if not earlier. Even the 12am openings, in my opinion, interfere with the Thanksgiving holiday more than should be allowed but at least they wait until it is officially Friday to begin the sale. When I was in college in Kentucky, there were a lot of students that I knew that could not go home for Thanksgiving because they had to work on Thanksgiving. By living a few hours away, these employees would have to leave either during or immediately after the Thanksgiving meal in order to work on time, taking away from the essence of spending time together on the holiday. Even those that live close to home still have to make time to get some sleep in order to prepare for their work shift (if you think it is exhausting to shop that early in the morning, try working that early in the morning), whereas employees could at least get a couple of hours of sleep before a 5am opening. That really frustrates me as to how unfair it is, especially when it is highly unlikely that the executives that make the decision to open their stores on Thanksgiving do not themselves work during the holiday.
As a solution to dealing with this frustration, I have decided to boycott all stores that have Thanksgiving openings and shop for my Christmas gifts elsewhere. The main stores that I know of that were open Thanksgiving were Michael’s, Toys R Us, and Kmart, all of which are stores that I would have otherwise considered shopping at for Christmas gifts. It may not seem like I am making a major impact, but I would invite you to join me if you feel the same way. By shopping at these businesses, we are encouraging them to continue to open on Thanksgiving, which I think takes away from the holiday and is a detriment to the employees who do not have a choice.* Shop where the sales extend into Saturday instead, like Target, Macy’s, and Kohl’s.
*You may argue that they do indeed have a and in reality I acknowledge that a choice is in fact made. However, with the way the economy and job market are right now, it would not appear to be a feasible option for the employee to refuse to work.
So there you have it. I really don’t like Black Friday for the above reasons, but there are some silver linings as I mentioned. I purchased 70% of my Christmas (and a few December/January birthdays) on Saturday, and plan on finishing the rest tomorrow. This is the earliest I have finished my Christmas shopping, mainly because this is the first time I have really gotten into Black Friday. I hope that your holiday shopping goes well and that in the midst of chaos the reason for all the craziness remains your focus.
Happy shopping,
Sapphire